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Annual festival in Las Vegas, USA

Life is Beautiful Music & Art Festival is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada, United States.

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It debuted in as a three-day event.^[1] In , it was one of the world's highest grossing festivals with revenues of $ million.^[2]

In February , Penske Media Corporation (PMC) acquired a controlling interest in the festival.^[3] While some details of the deal were not disclosed, the purchase was made through subsidiary Rolling Stone.

History

Founded by Rehan Choudhry in ,^[4] Life is Beautiful is a festival held annually in downtown Las Vegas, Nevada. WWD reported that “the festival has focused on building a brand aimed at uniting people around artistic experiences ranging from music to street artists such as Shepard Fairey, brands pooling together for experiences, small businesses and food, among other thing”.^&